Adelbert’s Brewery, The Rare Beer Club® and Pints for Prostates Partner to Reach Men Through the Universal Language of Beer

RBC LogoCharlotte, N.C. – Adelbert’s Brewery of Austin, Texas, and The Rare Beer Club®, which ships unique craft beers nationwide, are teaming up to benefit the Pints for Prostates campaign.

Adelbert’s is releasing specially labeled bottles of Scratchin’ Hippo to create awareness and support the mission of Pints for Prostates, which uses the universal language of beer to reach men with an important health message. This award winning Bière de Garde will feature a limited edition label with the Pints for Prostates logo exclusively available through The Rare Beer Club.

Scratchin’ Hippo is a 6.9 percent alcohol by volume traditional, rustic artisanal French-style farmhouse ale. Its complex malt-driven flavor elicits notes of toasted caramel, roasted malts and cocoa, complimented by a mild sweetness.

adelberts-scratchin-hippo“Scratchin’ Hippo is one of our most popular and unique beers. It is named for a massive hippo in Kenya that decided one night to scratch itself by rubbing up against the house where my brother Del, the namesake of the brewery, was living. He thought it was an earthquake,” said Scott Hovey, Founder and Brewmaster of Adelbert’s Brewery. “We are happy to partner with Pints for Prostates and the Rare Beer of the Month Club on this project to help raise awareness about prostate cancer.”

The limited edition label features the Pints for Prostates logo, which includes the blue ribbon to remind people of the ongoing search for a cure to prostate cancer, a leading cause of death among American men. A donation for every 750 milliliter bottle of Adelbert’s Scratchin’ Hippo sold through The Rare Beer Club will be made to Pints for Prostates.

“The annual release of a special beer through The Rare Beer of the Month Club helps us to connect with guys and urge them to take charge of their health by getting screened for prostate cancer,” said Rick Lyke, a prostate cancer survivor who founded Pints for Prostates after successful prostate cancer surgery in April 2008. “We are extremely grateful to Adelbert’s and The Rare Beer of the Month Club for helping us to achieve our mission.”

“This is the sixth year The Rare Beer Club® has partnered with Pints for Prostates on this project and we’re always pleased to do so as it’s a great cause and our members really look forward to a unique beer each year. Adelbert’s is a great craft brewery that we’ve only worked with one other time in 20 years, so we’re really excited to be working with them again,” said President Kris Calef. “Together with the brewery, we’ll donate $1.00 for every bottle sold and include a Pints for Prostates information card in each shipment to remind our members to get tested. A little education and early detection goes a long way to save lives.”

To get the specially labeled version of Scratchin’ Hippo join The Rare Beer Club online or call 800-625-8238 and be sure to start your membership in September. .

According to the National Cancer Institute, prostate cancer will claim the lives of nearly 30,000 men in the U.S. during 2015. Prostates cancer is 33 percent more common in men than breast cancer is in women, yet few men know they should get a prostate health screening at age 40. The release is part of the Pints for Prostates Oktoberfest for a Cure observance that is taking place from August through October.

About Adelbert’s Brewing

Based in Austin, Texas, Adelbert’s Brewery is committed to brewing Belgian-style, bottle-conditioned ales for people to seek, savor, and share with others. Adelbert’s uses Bohemian old-world floor malted barley, low alpha Noble Czech hops, fresh yeast propagated at the brewery, and a multi-temperature decoction mash technique. The brewery believes quality beers require quality ingredients and a painstaking attention to detail throughout the brewing process. Learn more at www.adelbertsbeer.com.

About The Rare Beer Club®

The Microbrewed Beer of the Month Club™ offers four different options for consumers. From the very inception of our original domestic beer of the month club in 1994, we’ve focused on consistently providing three primary product characteristics: Quality, Variety & Freshness. And in that spirit, we now offer you four outstanding beer club options, each dedicated to those same principles. Our owner’s favorite club features the finest the world of beer has to offer in limited-release, celebratory, artisanal beers from some of Michael Jackson’s favorite breweries. Two different selections are presented each month in 750 ml bottles, often cork finished, and some individually tissue wrapped. Members experience bold U.S. and imported interpretations of Farmhouse Ales, Russian Imperial Stouts, Barley Wines, Belgian Abbey Ales, varied Imperial, Extreme, Strong Ale and Grand Cru offerings, oak-aged ales imparting bourbon and vanilla notes, and much more. Many selections are pushing the envelope of creativity, are not yet distributed in the U.S., and brewed such that they can be cellared and aged.

P4P LogoAbout Pints for Prostates

Pints for Prostates reaches men through the universal language of beer to encourage them to take charge of their health. The group was founded by prostate cancer survivor and beer writer Rick Lyke in 2008. The grassroots effort raises awareness among men about the importance of regular men’s health screenings by making appearances at beer festivals, social networking and pro bono advertising. According to the National Cancer Institute, approximately 233,000 new prostate cancer cases are diagnosed annually in the U.S. More information is available at www.pintsforprostates.org. Pints for Prostates also has a presence on Facebook, Twitter and Instagram (@pints4prostates).