{"id":3012,"date":"2019-08-15T17:00:49","date_gmt":"2019-08-16T00:00:49","guid":{"rendered":"https:\/\/www.beermonthclub.com\/blog\/?p=3012"},"modified":"2021-07-07T12:11:58","modified_gmt":"2021-07-07T19:11:58","slug":"beyond-the-bottle-the-seltzer-monster","status":"publish","type":"post","link":"https:\/\/www.beermonthclub.com\/blog\/beyond-the-bottle-the-seltzer-monster\/","title":{"rendered":"Beyond the Bottle: The Seltzer Monster"},"content":{"rendered":"

\"Antioxidant<\/a>Hard seltzer has been making a lot of noise this summer\u2026 This segment of bubbly alcoholic water has seen a 193% increase year-over-year in a recent Nielsen survey, and some industry analysts predict it\u2019ll reach a $1-billion industry by the end of the year. U.S. Today (admittedly not the most immediate barometer for cutting-edge beverage trends\u2026) named it \u201cthe boozy beverage of summer 2019.\u201d Your mileage may vary\u2026 But White Claw memes abound, and I have spent a nontrivial part of my week sketching out seltzer monsters for Massive Potions.<\/p>\n

It\u2019s well outside the core Rare Beer Club wheelhouse\u2014but it\u2019s been kinda hard to ignore.<\/p>\n

I did a roundup of hard seltzer for my column at All About Beer Magazine<\/em> a few years back, to the degree that I\u2019m pretty good with never having to drink another one. But I\u2019ll presume that the segment has improved at least a little bit from those earliest days, and I\u2019m curious to hear from Rare Beer Club members who\u2019ve ventured to hard-seltzer land. Have you actually tried anything interesting in this space? Or is it all nostalgic sugar water, masquerading as a health-conscious option to pull in the light-beer crowd? Chime in on Twitter via @RareBeerClub.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hard seltzer has been making a lot of noise this summer\u2026 This segment of bubbly alcoholic water has seen a 193% increase year-over-year in a recent Nielsen survey, and some industry analysts predict it\u2019ll reach a $1-billion industry by the end of the year. U.S. Today (admittedly not the most immediate barometer for cutting-edge beverage […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[5],"tags":[],"yoast_head":"\nBeyond the Bottle: The Seltzer Monster - Craft Beer Blog from The Beer of the Month Club<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beermonthclub.com\/blog\/beyond-the-bottle-the-seltzer-monster\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beyond the Bottle: The Seltzer Monster - Craft Beer Blog from The Beer of the Month Club\" \/>\n<meta property=\"og:description\" content=\"Hard seltzer has been making a lot of noise this summer\u2026 This segment of bubbly alcoholic water has seen a 193% increase year-over-year in a recent Nielsen survey, and some industry analysts predict it\u2019ll reach a $1-billion industry by the end of the year. 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