The best part about doing a beer festival is chilling out with good friends after the day is done. Over the years, I solicited pretty much every friend I know to help me work the booth. Many let me crash at their house, dedicated their entire weekend to helping me sign up new members, and never took anything in the way of compensation except beer, cigars, and food that was paid for by bartering cigars. Several folks helped me year after year, working the same events. Pretty cool to have friends help you build your business.
To the unpaid festival workers, I raise my glass and thank you from the bottom of my heart.