How cool is this label? I couldn’t be more pleased with this project. From start to finish, Ron Jeffries, co-founder and head brewer for Jolly Pumpkin, has been super cool about creating a beer to pay tribute to an old friend of mine, Rosie, my 19 year old Maine Coon cat that passed last October. We wanted to make a big and unique red ale to match his personality and have the beer community and our customers name the beer. The people chose “Rosie del Barrio”, loosely translated to Rosie in the hood, which is pretty appropriate as he always pretty much made himself at home in my neighbor’s houses and was always largely considered a neighborhood cat.
Ron just sent over the label design today and I absolutely LOVE IT! It actually really looks a bit like the neighborhood I lived in when we were just starting the business and where Rosie spent his rowdy teenage years. In fact, the label is pretty much the view from my old bedroom window and front porch. Tom’s house is on the left, Jerry’s on the right. Rosie in fact did used to jump from Tom’s roof to Jerry’s roof all the time (Not until this day did I note the irony of my neighbors being named Tom & Jerry). He’d get up on Tom’s roof by climbing a big avocado tree we had in the courtyard. It was a solid little community and Rosie was a big part of it.
Adam Forman is the artist behind Jolly Pumpkin’s labels and is a longtime friend of Ron and Laurie Jeffries.
Nice work Adam! Thank you!