And no, not that one. I’m talking about the The Beer Hunter and founder our Rare Beer Club! Michael James Jackson (27 March 1942 – 30 August 2007) was a beer journalist and critic, traveled the world discovering different beer cultures and his work was influential in the popularization of the brewing culture in the US. The modern concept of beer style is largely based on his work in the 1977 book The World Guide To Beer in which he categorized beers from around the world into style groups according to local customs and names. He also hosted a television series aptly titled the Beer Hunter in around the 1990’s. His awards and accolades are countless in the beer industry and we are honored to continue his pursuit of beer.