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Shmaltz Brewing Company - HE’BREW Hop Manna IPA
- Alcohol by Volume: 6.80%
- Int’l Bittering Units (IBUs): 62
- Serving Temperature: 45-50° F
- Suggested Glassware: Pint Glass or Mug
- Malts: 2-Row, Canada Rye, Canada Wheat, Vienna
- Hops: Warrior, Northern Brewer, Crystal, Fuggles, US Goldings, Cascade, Amarillo
Brewed with 7 different hop varietals, Hop Manna is a new, limited-release IPA that perfectly represents the sort of quality craft IPAs offered in our new Hop-Heads Beer Club. We sure hope it stays around for a while (like, permanently). Expect a clean, pure golden color on the pour with a sizable head that drops to a lasting collar. On the nose, sweet hops are apparent in the air as soon as you begin pouring. There’s a good balance to the hop aroma with a wonderful floral and citric (think orange and grapefruit) interplay, accompanied by a note of cantaloupe and a spicy, sticky, resinous character. On the palate, expect big time hop flavors and bitterness from start to finish. The malts provide a good backbone with some residual sweetness and a lightly toasty caramel note, but let’s be clear: the hops are the star of this show, contributing big orangey citric notes and a strong spiciness that merges nicely with some rye malt to really kick up the intensity. At 62 IBU, the hop oils unsurprisingly cling to the palate, leaving a lingering bitterness that clears away any remaining sweetness and beckons hop-heads to take another sip. Try this brew with spicy Southeast Asian fare, especially dishes with Thai basil.
Not many brewing companies have the chutzpah to market their beers with the irreverent humor that the Shmaltz Brewing Company (based in San Francisco; brewed in Saratoga Springs, NY) has with their HE’BREW brand. From the slogan accompanying each of their brews, “The Chosen Beer,” to the name of their “Jewbelation” anniversary beers, it’s clear they approach the marketing with tongue firmly planted in cheek. But make no mistake, that’s where the joke ends; the beers themselves are the real deal, well-crafted by creative brewers whose passion is apparent with each sip.
The idea for HE’BREW beers began one night in 1987, when founder Jeremy Cowan and friends were drinking and brainstorming wild ideas for Jewish-themed products. It was then that the idea was born for a Kosher, high holy days celebratory brew to be called “HE’BREW,” and boasting the slogan “Don’t Pass Out, Passover!” In 1996, the dream became a reality; Cowan brewed up his first commercial batch of HE’BREW Genesis Ale for that year’s Hanukah celebration. After selling all one hundred cases of Genesis Ale out of the trunk of his grandmother’s Volvo, he decided the next year to quit his day job and focus his energy into building the company. By 2001, Shmaltz was selling 5,000 cases of HE’BREW beers annually, and around 2007, they launched the Coney Island brand of craft lagers (a bold move in a craft beer environment dominated by ales).
To learn more about Shmaltz and their HE’BREW and Coney Island beers, visit www.shmaltzbrewing.com.
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