Western Reserve Brewing Company - Cloud Nine Belgian White Ale
- ABV: 5.6%
- Int’l Bittering Units (IBUs): 19
- Serving Temperature: 42-47 F
After a few years of computer work and home brewing as a hobby, the pair decided to throw their careers to the wind and start a brewery, just as the craft beer market started to go through the roof. Smith credits former President Jimmy Carter, who signed the law making it legal to brew beer at home, for the boom in craft breweries. As the good beer lovin' citizens began experimenting with different tasting beers at home they began to demand it at the store.
Smith and Craze incorporated the Western Reserve Brewing Company in 1995 and began earnest work perfecting their recipes. Early this year they leased their facility in downtown Cleveland and put in $500,000 of brewing equipment. For the next five months Smith and Craze went through experimental batches of their beer until they got the flavor just how they wanted it. "We're our own worst critics," Smith said. The pair went through eight experimental batches of their brews before they were ready to distribute.
The marketing strategy of the Western Reserve Brewing Company is simple - the name of the brewery and the style of beer on every label. "We're not gonna bombard people with a bunch of flowery marketing," Smith said. As the Western Reserve Brewing Company grows, Smith couldn't be happier with his newly found profession. "I can't think of anything more fun to do for a living," he said.
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